Glossary / SEO, GEO & AEO

hreflang

hreflang tags tell search engines which language and regional version of a page to show which audience — Hebrew readers get the Hebrew page, Russian readers the Russian one — instead of the engine guessing. Done wrong, language versions compete against each other; done right, each audience lands on content in their own language. This site's four languages are wired with hreflang across two domains.