Glossary / SEO, GEO & AEO

SEO (Search Engine Optimization)

SEO is the craft of making a website rank higher in search results — half technical engineering (speed, crawlable pages, structured data, correct signals) and half content that genuinely answers what people search for. Sustainable SEO earns rankings by being the best answer, not by gaming the ranking. The technical half is built into a site's architecture, which is why it's cheapest to do from day one.